In a day and age where NEW and MORE are words to live by from a consumer standpoint, there is never a dull moment when it comes to the latest technological releases. After 1 gb comes 2. After 2gb, 4 and so on. After 720p there was 1080. After 1080p now we get 4k! We went from giant cell phones and beepers to smart watches and curved cell phones. We have iPhone 1, 2, 3, 4s, 4c, 4.2cs, 5, 5s, 5ss, 5sssx, 6, and now the iPhone 7. With so much forward thinking innovation, it’s only a matter of time before we hit a wall in advancement. So what do we do? Bring it back around, that’s what. Meet Runcible, a smartphone that looks like a pocket watch:


The Berkeley, California based company Monohm plans to officially introduce the device next week. Named after a word from English poet Edward Lear’s nonsense poetry, Runcible was created by Apple and Sony alumni Aubrey Anderson, George Arriola and Jason Proctor. The startup aims to draw attention as a “funky alternative” for those of use who have not fully converted to smart phone ideologies.


Runcible can still do most things a standard smartphone can, like phone calls, web-surfing, text messages and photos. Here’s the shocker: there is no home screen and there are no apps. Runcible is designed to be a pocket watch for the iPhone age. Do you think it will catch on? Leave a comment and let us know below:

Read more at CNET