Toronto-born, Trinidadian/Guyanese-blooded rapper/producer King Reign presents the Nick Holder-produced, Noel Gourdin-featured single for “Don’t Fall In Love.” The record comes from Sincere, Reign’s new album out now which also features production from Gameboy, Rich Kidd, Pro Logic, Darp Malone, and Reign himself. A former Sony/Columbia artist, Stylus Award winner and Juno Award nominee, King Reign has collaborated with Drake, Pharaohe Monch, Raphael Saadiq, Saukrates, Kardinal Offishall and Boi-1da. Make sure you check out the videos from the Sincere album are for “Happylaidback” and “Chemical Romance” which premiered on 2DopeBoyz. “Sometimes it seems like we don’t fall in love in Hip Hop,” says Reign about the track. Catch the vibe:

via DunnDeal